Given the rise of e-commerce, big data, AI, and more, there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. HBS professor Cespedes will provide sales managers and executives with the tools they need to separate the signal from the noise.